Christmas is the festival of love, reflection and emotions . This is not only the case in private life, but also in the business sector. Whether employees, customers or business partners, you also deal with people in business. You can find out why company Christmas gifts are 400% more effective and sustainably strengthen your brand here..
What does the right Christmas present look like for an employee, customer or business partner? Companies are each faced with a big puzzle that needs to be solved. How do you manage to implement a beautiful unisex gift idea and how do you manage the balancing act between individual and creative and neutral in taste? Your gift idea may need to delight 20, 100 or maybe even 200 employees, customers or business partners.
Emotional packaging for company Christmas gifts that really work
What is your intention in organizing your Christmas presents? There are many reasons for small business gifts at Christmas. Be it customer or employee loyalty, appreciation or tax savings. In addition to the interpersonal benefits, your Christmas presents can also be used for financial advantage if the principles are observed.
Packaging is an essential parameter when designing company Christmas gifts.
Why packaging is so important
The packaging of a gift idea is not only important, but also crucial to its success. Because it is actually the case that the packaging is the door opener and determines whether the gift receives further attention and how it will be dealt with. If your company Christmas gift seems like a pure advertising message, it will end up on the pyre of forgotten Company gifts before they even have the pleasure of being unpacked and inspected.
If your gift is wrapped emotionally and lovingly, it will stay in the race, qualify for the next round and be remembered fondly.
With emotional packaging you can attract your customers and employees and strengthen their loyalty
How much attention do you really pay to the packaging of your company Christmas gifts? Isn't it the case that packaging usually serves more as a means of transport and protection? You can collect your customers, business partners and employees with the packaging. And this is what emotional packaging looks like.
Emotional or not at all! What good packaging needs to transport company Christmas presents
They go to the trouble of organizing company Christmas presents. They lovingly select the contents, pack and ship the packages and still achieve no added value. Your gift idea has failed and you have literally burned money. This short life cycle is unsatisfactory for you as an entrepreneur because neither your brand nor customer or employee loyalty has been positively influenced.
Small details can often decide whether your corporate Christmas gift is a success or not and packaging is an essential part of the strategy. Pull out all the necessary stops so that you don't get lost in the flood of gifts and get the added value you're hoping for. Be attentive as an entrepreneur during the Christmas season and create a gift idea that is authentically received and shows appreciation. Because these are the basics for company Christmas gifts that help to sustainably strengthen customer relationships and that leads to more sales in the long term.
Your benefit - why you should definitely wrap your company Christmas gifts emotionally
Gifts always have a specific use. We give something, we get something. We want to make people happy, give gifts and make the person feel positive towards us. Some people also give out of obligation, but one thing is still a fact:Giving triggers emotions and feelings, whether consciously or unconsciously controlled. And gifts can also be used in business to pursue a specific intention.
The child has a name:
Loyalty Management
Loyalty management includes the customer retention rate and the customer lifetime value and is not immediately reflected in actual money in your account.
Rather, it is an instrument for sustainable customer and employee loyalty that increases sales in the long term. The customer lifetime value extrapolates the sales that you can expect from a customer relationship and the customer retention rate reflects the ratio of existing and new customers that results from active customer retention measures.
The right tuning + accessories & props
Packaging is often square, rectangular, round or oval, not exactly exciting at first glance! There are countless possibilities and options for emotionally preparing or designing packaging. Elementary factors are the material, the feel and additional features that can be used.
Material & feel
Feeling or perceiving things with the sense of touch are powerful stimuli that trigger various reactions gained from experience. Thin, unstable material suggests poor quality and low value. Robust material, on the other hand, is exactly the opposite. The feel or material can be consciously chosen to trigger certain emotions.
- Smooth surfaces:Which do you prefer? A matte cereal box or a smooth, velvety gift box that reminds you of festive occasions? Choose the right material for your Christmas presents with a special feel. This makes your company Christmas gifts appear high-quality and special.
- Structured surfaces: Structured surfaces such as a canvas-like structure or ribbing can also provide positive emotions. This makes the packaging handy, valuable and special.
- Shiny surfaces / effect paint: Everything shines, sparkles and shines, that's Christmas! A shiny surface gives your packaging a festive character. The shine can be achieved either by choosing the right material or by applying an effect varnish to the packaging. It is even possible to only partially paint the packaging, for example if you want to add your logo or a nice message.
Gift ribbon
A gift ribbon is a nice additional feature for special and emotional packaging. Many colors and possibilities of use ensure accurate fine-tuning. The gift ribbon can also be printed with an advertising message, a greeting or a logo and thus offers several possibilities to take your company Christmas gifts to a new, emotional level bring to.
Banderoles & bows
The band can easily be placed around the packaging. Here too there is the possibility of personalization with an individual print. A banderole is a nice additional feature that can be used to convey emotions. In combination with the high-quality packaging, a festive overall picture is created.
Bows are also available in many colors and made from different materials. These can easily be applied to the gift packaging. A beautiful, visual highlight!
Individual Christmas gifts for your customers or employees
Are you looking for effective company Christmas gifts? Then simply fill out the contact form. Our consultants will contact you promptly.
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