Produktverpackung als Markenbotschaft

Unfortunately, packaging is still underestimated by many companies these days. Full of motivation, however, you focus on the content and completely ignore the packaging, which is particularly important for impulse purchases at the POS and creates incentives to buy. We show why packaging is becoming increasingly important as a brand.

Individual product packaging as a brand message
Market opportunities for individual & creative packaging
Product packaging in online retail

Individual product packaging as a brand message

The Product packaging is primarily for market entry is of particular importance. According to a study, more than three quarters of all consumers are influenced by their trust in the brand. One more reason to pay special attention to the packaging before entering the market so that the customer becomes interested in your product and does not routinely choose a product that is already known. A large number of consumers are loyal to brands, especially when it comes to beauty products and food.

Create trust

Accordingly, packaging can be used by manufacturers when it comes to branding and customer loyalty. Exclusive packaging with a clear brand message is therefore a primary factor in the purchasing decision.

Market opportunities for individual & creative packaging

Not one among many, but one! More than half of consumers discover the product directly at the POS, while the rest are made aware of it via TV commercials or other channels.

So stay away from familiar structures and overloaded packaging and opt for meaningful Packaging who support your brand. Already familiar packaging patterns and designs are no longer noticeable. Create something special! Forms that potential customers can still see in the flooded packaging landscape, an exclusive refinement or a very special finish.

Product packaging in online retail

Innovative product packaging is not only important for sales at the POS, online retail can also score huge points here. Nowadays you can increasingly find a picture of the packaging in the galleries of online shops. This can increase the value of the product, convey the brand message and ensure additional trust. Touchpoints through product packaging can therefore be created in the virtual world.

What is product packaging?

Product packaging is a physical wrapping or casing used to protect and present a product from damage during transportation, storage and sale. It can be made of various materials such as cardboard, plastic or glass.

What types of packaging are there?

There are different types of packaging, including primary packaging that directly encloses the product (like bottles for beverages), secondary packaging that holds multiple products together (like boxes for pairs of shoes) and tertiary packaging that coordinates the shipment of multiple units (like pallets).

What must be on the packaging?

Packaging must contain important information such as product name, ingredients, instructions for use, country of origin and expiration date. In addition, barcodes for sales and traceability as well as environmental labeling are often required.

What are the 4 functions of packaging?

Packaging fulfills four main functions: It protects the product from damage, enables efficient handling and storage, informs the consumer about the product and contributes to brand identity by presenting the product in a high-quality and visually appealing way.

What counts as packaging?

Packaging includes all materials that are used to protect, store, transport and present products. This includes cartons, bottles, cans, films, labels, sealing materials and other components involved in the product packaging process.

What is the difference between a pack and packaging?

The difference between “pack” and “packaging” lies in their meaning and application. “Packaging” refers to the entire process and materials used to protect and present products. “Package,” on the other hand, specifically refers to the individual unit or quantity of a product contained in a packaging unit, which in turn is part of the packaging.